Where Is Under Armour Made?Under Armour, founded by Kevin Plank in 1996
One frequently asked question by consumers is: Under Armour founded where? The answer demands a complex global supply network spanning several countries.
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Under Armour’s Worldwide Manufacturing Plan
Under Armour does not run any manufacturing plants of its own. Rather, it outsources manufacture to outside vendors all around, just as many other worldwide clothing companies do. This approach lets the business concentrate on marketing, product development, and brand management while depending on seasoned manufacturing partners for output.
Important Countries Made Made by Under Armour
China
For Under Armour, China has long been a main production base, especially for clothing and shoes. Base layers and compression wear among many of the brand’s performance clothes have been produced in Chinese manufacturers. Under Armour has been progressively moving some of its manufacturing to other Asian countries, though, in response to growing labor costs and trade issues.
Vietnam
Particularly for footwear, Vietnam now ranks among Under Armour’s main manufacturing sites. Many worldwide sportswear companies, including Nike and Adidas, also depend on Vietnam because of its trained labor and comparatively cheaper manufacturing prices than China. In order to lessen reliance on Chinese manufacturers, Under Armour has lately expanded the sourcing from Vietnam.
Indonesia
Another important nation in Under Armour’s supply line is Indonesia. Sportswear companies find the nation appealing as it boasts a robust textile and footwear sector, which facilitates production. Because of competitive labor rates and developed infrastructure, some Under Armour products—including shoes and clothes—are produced in Indonesia.
Jordan
Under Armour is one of the firms Jordan, a major player in the sportswear production sector, sources from. For especially clothing products, Jordanian manufacturers offer another supply chain alternative.
Cambodia
For Under Armour, especially for apparel, Cambodia is becoming a rising production base. A good substitute for China and Vietnam, the nation offers less labor prices and advantageous trade policies.
Bangladesh
Major textile manufacturer Bangladesh is well-known for its reasonably priced clothing manufacturing. Like many other multinational clothing companies, Under Armour sources some of their garments from Bangladesh in order to benefit from the nation’s large textile sector.
The US
Although Under Armour produces most of its goods abroad, it has worked to bring some manufacturing back to the US. Under Armour housed the UA Lighthouse in Baltimore, Maryland, in 2017. Although it does not manage mass production, this facility concentrates on innovative manufacturing technologies and product creation. Rather, it functions as a research and development center meant to investigate localized production strategies and increase manufacturing efficiency.
Why does Under Armour manufacture overseas?
Like many worldwide companies, Under Armour choose to produce abroad for a number of reasons.
Labor and materials are often less expensive in nations like Vietnam, Indonesia, and Bangladesh.
Strong textile and footwear industries already present countries with the required infrastructure.
Under Armour may scale its production by outsourcing, therefore saving significant capital expenditures on manufacturing facilities.
Manufacturing in Asia helps Under Armour to effectively provide goods to expanding markets in the continent.
Future of Manufacturing at Under Armour
Under Armour keeps changing their approach of supply chain management. Future locations of Under Armour products may be impacted by some phenomena including:
Diversification: To lessen reliance on any one nation, the corporation has been moving some of its manufacturing from China.
Nearshoring—that is, increasing manufacturing in Latin America or the United States—is attracting more and more interest as production moves near important customers.
Under Armour is investigating greener manufacturing techniques, which could affect the manufacturing partners it choose.
Conclusion
With a worldwide brand and a supply network spanning China, Vietnam, Indonesia, Jordan, Cambodia, and Bangladesh, Under Armour is Although most of its goods are produced abroad, the corporation has made investments in innovation via the UA Lighthouse American plant. Under Armour examines its manufacturing sites constantly in order to maximize sustainability, efficiency, and cost control, much as many brands in the sports wear market do. Under Armour’s manufacturing approach will change with the global economy to guarantee it stays competitive in the sportswear industry.